The low consumption culture, in particular berries, vegetables and fruits in Ukraine, makes the network sell organic products not just at the same price as the regular one, and sometimes even cheaper.

This is evidenced by Maxim Kulik, founder of FreshBot startup.

The specialist provides several opinions on this subject:

1. On the window, such products (organic) can be recognized very often only by the price tag.
2. There is a very big contrast in price (sometimes the difference reaches several times more for organic, and sometimes vice versa).
3. Very often one can come across speculation with the term “organic” and customer misconception, which is actually very dishonest to all participants in the process. Here you need to be included in the "Organic Standard" and react firmly to this.



4. Most manufacturers (not all!) Grow organic products, not even having an understanding of their marketing system. There is probably a low level of public awareness of organic products - their benefits, benefits (e.g. taste), etc.
5. Packaging and labeling of products in 99% of cases is either plastic or non-existent (although the worldwide trend for “know plastic” is forcing manufacturers to switch to paper, cardboard and other materials). And these are manufacturers' flaws. Did organic - do it to the end. Bring the benefit to the buyer to a sticker made of paper!
6. Almost complete lack of traceability. Networks here bear a great responsibility, which, upon demand, cannot even provide documents confirming the origin of the goods and begin to fantasize about this.

The conclusion is very simple: we are moving correctly, but GPS is lame, summed up Maxim Kulik.